diff --git a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
index eab79a290..52c61262c 100644
--- a/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
+++ b/app/src/main/java/org/mozilla/fenix/FeatureFlags.kt
@@ -23,11 +23,6 @@ object FeatureFlags {
      */
     val addressesFeature = Config.channel.isNightlyOrDebug
 
-    /**
-     * Enables the Start On Home feature in the settings page.
-     */
-    const val showStartOnHomeSettings = true
-
     /**
      * Enables the "recent" tabs feature in the home screen.
      */
diff --git a/app/src/main/java/org/mozilla/fenix/HomeActivity.kt b/app/src/main/java/org/mozilla/fenix/HomeActivity.kt
index 5bd270eea..cf1de8685 100644
--- a/app/src/main/java/org/mozilla/fenix/HomeActivity.kt
+++ b/app/src/main/java/org/mozilla/fenix/HomeActivity.kt
@@ -241,9 +241,7 @@ open class HomeActivity : LocaleAwareAppCompatActivity(), NavHostActivity {
         if (!shouldStartOnHome() && shouldNavigateToBrowserOnColdStart(savedInstanceState)) {
             navigateToBrowserOnColdStart()
         } else {
-            if (FeatureFlags.showStartOnHomeSettings) {
-                components.analytics.metrics.track(Event.StartOnHomeEnterHomeScreen)
-            }
+            components.analytics.metrics.track(Event.StartOnHomeEnterHomeScreen)
         }
 
         Performance.processIntentIfPerformanceTest(intent, this)
@@ -1011,9 +1009,6 @@ open class HomeActivity : LocaleAwareAppCompatActivity(), NavHostActivity {
      *  links from an external apps should always opened in the [BrowserFragment].
      */
     fun shouldStartOnHome(intent: Intent? = this.intent): Boolean {
-        if (!FeatureFlags.showStartOnHomeSettings) {
-            return false
-        }
         return components.strictMode.resetAfter(StrictMode.allowThreadDiskReads()) {
             // We only want to open on home when users tap the app,
             // we want to ignore other cases when the app gets open by users clicking on links.
diff --git a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
index 09c5d801c..2ac43d3e3 100644
--- a/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/home/HomeFragment.kt
@@ -537,9 +537,7 @@ class HomeFragment : Fragment() {
         }
 
         binding.tabButton.setOnClickListener {
-            if (FeatureFlags.showStartOnHomeSettings) {
-                requireComponents.analytics.metrics.track(Event.StartOnHomeOpenTabsTray)
-            }
+            requireComponents.analytics.metrics.track(Event.StartOnHomeOpenTabsTray)
             openTabsTray()
         }
 
diff --git a/app/src/main/java/org/mozilla/fenix/settings/HomeSettingsFragment.kt b/app/src/main/java/org/mozilla/fenix/settings/HomeSettingsFragment.kt
index 8e1dcd848..1b8bb7870 100644
--- a/app/src/main/java/org/mozilla/fenix/settings/HomeSettingsFragment.kt
+++ b/app/src/main/java/org/mozilla/fenix/settings/HomeSettingsFragment.kt
@@ -5,10 +5,9 @@
 package org.mozilla.fenix.settings
 
 import android.os.Bundle
-import androidx.preference.CheckBoxPreference
 import androidx.navigation.findNavController
+import androidx.preference.CheckBoxPreference
 import androidx.preference.Preference
-import androidx.preference.PreferenceCategory
 import androidx.preference.PreferenceFragmentCompat
 import androidx.preference.SwitchPreference
 import org.mozilla.fenix.FeatureFlags
@@ -87,9 +86,6 @@ class HomeSettingsFragment : PreferenceFragmentCompat() {
             isVisible = FeatureFlags.showWallpapers
         }
 
-        requirePreference<PreferenceCategory>(R.string.pref_key_start_on_home_category).isVisible =
-            FeatureFlags.showStartOnHomeSettings
-
         addToRadioGroup(
             openingScreenRadioHomepage,
             openingScreenLastTab,
diff --git a/app/src/main/res/values/preference_keys.xml b/app/src/main/res/values/preference_keys.xml
index e3fd80a43..c54932adf 100644
--- a/app/src/main/res/values/preference_keys.xml
+++ b/app/src/main/res/values/preference_keys.xml
@@ -264,7 +264,6 @@
     <string name="pref_key_start_on_home_after_four_hours" translatable="false">pref_key_start_on_home_after_four_hours</string>
     <string name="pref_key_start_on_home_always" translatable="false">pref_key_start_on_home_always</string>
     <string name="pref_key_start_on_home_never" translatable="false">pref_key_start_on_home_never</string>
-    <string name="pref_key_start_on_home_category" translatable="false">pref_key_start_on_home_category</string>
     <string name="pref_key_camera_permissions_needed" translatable="false">pref_key_camera_permissions_needed</string>
     <string name="pref_key_inactive_tabs_category" translatable="false">pref_key_inactive_tabs_category</string>
     <string name="pref_key_inactive_tabs" translatable="false">pref_key_inactive_tabs</string>
diff --git a/app/src/main/res/xml/home_preferences.xml b/app/src/main/res/xml/home_preferences.xml
index 91caacc48..512b67f22 100644
--- a/app/src/main/res/xml/home_preferences.xml
+++ b/app/src/main/res/xml/home_preferences.xml
@@ -45,8 +45,6 @@
         android:layout="@layout/preference_cat_style"
         android:title="@string/preferences_opening_screen"
         app:allowDividerAbove="true"
-        app:isPreferenceVisible="false"
-        android:key="pref_key_start_on_home_category"
         app:iconSpaceReserved="false">
 
         <org.mozilla.fenix.settings.RadioButtonPreference